Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

From Bucket List to Loyal Patron

Great marketing provides us with an opportunity to stimulate interest in our business, drawing customers in to sample what we have to offer. Successful efforts may even garner you a position on the "bucket list"; that small ranking of must-see once, must-do once, must-try once products and services that includes of course, your competition.

Such an achievement is wonderful as it is recognition for the hard work put in to building your enterprise; but real success should be measured in good part not only by the volume of first time purchasers; but by the percentage of clients who buy from you again and again, and again...

Much has been said about the cost benefits of attracting and maintaining loyal customers; those who choose you even when the options are plentiful and may quite likely have something equally good to offer.

Analysts note that it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. Therefore, it's equally important, if not more, to cultivate and maintain loyal customers while attracting new customers.

How do we harness the rewards of a successful marketing plan and transform the audience it generated into long term, repeat, supportive, partners in our future success? What steps can we take, what actions ensure such an honor?

Make customers love your products and services

Products and Services are the base of a business. They're not only important factors that can distinguish you from your competitors, but also reasons to keep customers coming back repeatedly. Products and Services loved by customers often have something in common:

Realize promised value: Have your products and services performed as advertised? If yes, customers are likely to stay satisfied with your products and services even though they may have higher expectations. Sure, it will be much better, if you give customers more than you promised.

Deliver a pleasant user experience: Customers are people; people have emotions. Bringing a pleasant experience to the users can produce great influence on improving customer loyalty and spreading your brand. This requires you to invest in the usability, design and interactive experience of your products and services on top of just features. As to how to know customers' real feelings about your products, social media can be a great tool; you will not find a more unfiltered source of data.

Provide dedicated support: Service is the most direct way customers feel their importance in your business. Be responsive and helpful whenever customers need your assistance, from pre-sales queries to post-sales support. Let the customers know you are always standing by.
"Quality in a product or service is not what you put into it, it is what your customer gets out of it" ~Peter F. Drucker

Learn from lost customers

When customers stop using your products and services, you lose them. Do you know why each of the customers leaves you?

It would be helpful to create a lost customer database which includes the following:

Reason: Why do they give up on your offerings?

Lifetime: How long have they used your products and services?

Solution: How to convince them to continue using your products?

Requesting such feedback and creating a database on the findings can help you with identifying root cause of your client loss and equally important, preventing future losses. It will give you insights on better serving your current patrons. As we know; happy customers will bring you more customers and opportunities while unhappy ones may cause public relation crises.

"Your most unhappy customers are your greatest source of learning" ~Bill Gates

Nurture your supporters

Treat customers as individuals as not everyone responds to event the most sincere gestures in the very same manner. Customize interactions and correspondence; track personal trigger points and reference them when connecting.

Ask for feedback from your repeat patrons and by all means, respond and/or act upon these highly valued nuggets to provide assurance that you are in fact listening.

"Loyal customers, they don't just come back, they don't simply recommend you; they insist that their friends do business with you" ~Chip Bell

Ways Help Desk Can Improve Your Business Performance

An association's customer unwaveringness occurs for the most part depend upon its post-bargains customer organizations. Customer relations don't end once the things have been gotten by the customer or organizations have been given by the association; the authentic experience starts after the purchase.

Development has made remote correspondence possible, and various associations use it further reinforcing their favorable luck as help desks. Through help desks, you can help your customers and agents with typical particular issues, for instance, researching web affiliation, presenting programming, resetting passwords and upgrade your purchaser dependability rate and operational adequacy.

To offer you some help with advancing fathom the upsides of having a help desk, we are posting 3 ways help desks improve business gainfulness and capability.

Help Desks Permits Multitasking

While various people expect that help desks are planned to serve external customers only, a business can setup help desks to give particular help to their delegates as well. Using remote correspondence development, delegates can report their issue to the IT pros and get fast offer assistance. This methodology allows multitasking. Let's suppose, if an IT staff is flying out to a remote part of the attempting to decide a particular issue, they can remotely connect with the help desk and make sense of who else needs help with the particular range and resolve their issue in the midst of a lone trek.

Help Desks Develop Service Quality

Using data stockpiling and reporting systems, associations can track the issues reported by customers, study them, and take fundamental measures to upgrade the way of their things or organizations. Case in point, if a couple of customers call and report near issue in the midst of the foundation of programming, the help desk might report the issue to the item headway bunch or the quality control office with the objective that they can settle the issue rapidly.

Help Desks Perk Up Customer Satisfaction

The best purpose of enthusiasm of having a very much arranged and responsive help desk is upgraded buyer devotion rate. By article dispersed by Salesforce, 45 percent of online customers may give up an online trade if they inquiries are not tended to quickly by the customer organizations division. Help desks not simply give pre-bargains reinforce; they are a urgent part of the post-bargains customer endeavor. Associations that don't have a help desk generally encounter the evil impacts of customer frustration and poor information in light of the way that their customers don't absolutely know where to go for the information, and they end up gaining the contender's thing or organization.

Since help desks have transformed into a key bit of customer organizations, various associations outsource their help desk organizations to pariahs that are customer organizations power. Outsourcing help desks not simply improves the response time; it is furthermore an incredibly functional procedure for giving high bore, specific IT reinforce organizations to the customers.

Adams Smith Thompson is a technology adviser. Buy an assortment of inexpensive products for your business and organised your workplace. Buy IT products from http://www.Westenditstore.com at reasonable prices.

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