A professional or business site is one where the primary purpose of the site is to facilitate business transactions. You can sell items directly online or exclusively offline, but the result is the same. You want customers to buy products and/or service directly from you.
To create a domain name for this type of website here are a few guidelines:
Shorter is better
If you want to make real money online, try to keep your domain name as short as possible. In the online world, the choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases. A shorter name is good for word of mouth advertising online and offline. Customers can easily remember the the URL and therefore they're more likely to pass it on and return to the website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in the English language to three syllables or less.
Easy to Pronounce
If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls off the tongue. If you are at a loss for words, try writing a description of your product or service on paper.
This is a very easy way to come up with those little words that you can use without losing the meaning of what you're trying to say. You can also use a dictionary and a thesaurus to come up with additional words. You can also choose a longer word but shorten it or use acronyms only. When you decide on a domain name, say it out loud a few times. If it doesn't sound right, go back to the dictionary and try again.
Think long term
You want a domain name that will last a very long time. If you pick a name that is a slang term or too cutesy, you could find yourself looking for a new name in a year or two. This is not the best way to proceed. Once you build a certain level of online success, the traffic will follow the domain name. You don't want to mess with your brand and your online reputation with redirects and we have moved' notices. Online customer will buy, but only if your site makes it convenient for them to do so. If you don't see yourself using the same domain name three to four years from now, get a new name before you set up your website.
Trademark Searches
Do a trademark search. If you build up your online business and domain name, you don't want to find a court order ordering you to give it up because it belongs to another company. Remember, the traffic and therefore your sales will follow the domain name to the new company.
To do a quick trademark search go to the United States Patent and Trademark Office (http://www.uspto.gov) for domestic searches and the International Trademark Association (http://www.inta.org) for international searches. If your name is cleared, then consider getting a trademark to protect your business.
Tag line
Tag lines are the work horses of the marketing industry. An interesting, professional tag line can bring you more word of mouth advertising than you can ever buy from a search engine company. It will bring your name into random conversations in newsgroups, newsletters and casual conversations. This can help you save money on paid advertising and create the ultimate viral marketing campaign without very little effort.
Keep these six tips handy to brand your domain name and bring in more site traffic.
Showing posts with label Domains. Show all posts
Showing posts with label Domains. Show all posts
Domain Name System
Ever wonder why DNS systems came into existence? Efficiency. Every computer has a distinct IP address, and the Internet needed an elite method for obtaining these addresses and for managing the system as a whole. Enter ICANN (Internet Corporation for Assigned Names).
The Internet Corporation for Assigned Names and Number manages the DNS root of the Internet domain namespace. ICANNs role is to manage the assignment of identifiers, ensuring that all users have unique names.
The DNS system is run by a series of servers called DNS servers. ICANN manages the root DNS domains, under which are the top-level domains. It also manages:
How does a DNS Query work?
The process occurs in two parts. Firstly, a name query begins at a client computer and is passed to DNS client service for resolution. When the query cannot be resolved locally, DNS servers are queried.
For example, when a web browser calls the fully qualified domain name www.dimonetonline.com, the request is passed on to the DNS client service to resolve the name by using locally cached information. If the query is held in the cache, then the process is complete.
If, however, the query cannot be answered locally, the DNS client service uses a server list (ordered in sequence) to query external DNS servers. When a DNS server receives a query, it first checks to see if it is authoritive for that domain name. If it is authoritive, it resolves the name, and the process is complete.
If the DNS server is unable to resolve the query, it in turns queries other DNS servers, using a process known as recursion. DNS servers make use of root hints to assist in locating DNS servers, which are able to provide the required result. In this way, DNS queries are minimized and the Internet is able to operate quickly and effectively.
A typical query may run as follows:
Client contacts Nameserver A looking for www.dimonetonline.com
Nameserver A checks its cache, but cant answer, so it queries a server authoritive for the Internet root.
The root server responds with a referral to a server authoritive for the .com domains. Nameserver A queries the the .com server and gets referred to the server authoritive for www.dimonetonline.com
Nameserver A queries this server and gets the IP address for www.dimonetonline.com
Nameserver A replies to the client with the IP address.
Queries can return answers that are authoritive, positive, negative or referral in nature. In the event of a negative answer, another DNS server is queried.
The Internet Corporation for Assigned Names and Number manages the DNS root of the Internet domain namespace. ICANNs role is to manage the assignment of identifiers, ensuring that all users have unique names.
The DNS system is run by a series of servers called DNS servers. ICANN manages the root DNS domains, under which are the top-level domains. It also manages:
- Organizational domains
- Geographical domains
- Reverse domains
How does a DNS Query work?
The process occurs in two parts. Firstly, a name query begins at a client computer and is passed to DNS client service for resolution. When the query cannot be resolved locally, DNS servers are queried.
For example, when a web browser calls the fully qualified domain name www.dimonetonline.com, the request is passed on to the DNS client service to resolve the name by using locally cached information. If the query is held in the cache, then the process is complete.
If, however, the query cannot be answered locally, the DNS client service uses a server list (ordered in sequence) to query external DNS servers. When a DNS server receives a query, it first checks to see if it is authoritive for that domain name. If it is authoritive, it resolves the name, and the process is complete.
If the DNS server is unable to resolve the query, it in turns queries other DNS servers, using a process known as recursion. DNS servers make use of root hints to assist in locating DNS servers, which are able to provide the required result. In this way, DNS queries are minimized and the Internet is able to operate quickly and effectively.
A typical query may run as follows:
Client contacts Nameserver A looking for www.dimonetonline.com
Nameserver A checks its cache, but cant answer, so it queries a server authoritive for the Internet root.
The root server responds with a referral to a server authoritive for the .com domains. Nameserver A queries the the .com server and gets referred to the server authoritive for www.dimonetonline.com
Nameserver A queries this server and gets the IP address for www.dimonetonline.com
Nameserver A replies to the client with the IP address.
Queries can return answers that are authoritive, positive, negative or referral in nature. In the event of a negative answer, another DNS server is queried.
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