Choosing Domain Names

A professional or business site is one where the primary purpose of the site is to facilitate business transactions. You can sell items directly online or exclusively offline, but the result is the same. You want customers to buy products and/or service directly from you.

To create a domain name for this type of website here are a few guidelines:

Shorter is better

If you want to make real money online, try to keep your domain name as short as possible. In the online world, the choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases. A shorter name is good for word of mouth advertising online and offline. Customers can easily remember the the URL and therefore they're more likely to pass it on and return to the website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in the English language to three syllables or less.

Easy to Pronounce

If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls off the tongue. If you are at a loss for words, try writing a description of your product or service on paper.

This is a very easy way to come up with those little words that you can use without losing the meaning of what you're trying to say. You can also use a dictionary and a thesaurus to come up with additional words. You can also choose a longer word but shorten it or use acronyms only. When you decide on a domain name, say it out loud a few times. If it doesn't sound right, go back to the dictionary and try again.

Think long term

You want a domain name that will last a very long time. If you pick a name that is a slang term or too cutesy, you could find yourself looking for a new name in a year or two. This is not the best way to proceed. Once you build a certain level of online success, the traffic will follow the domain name. You don't want to mess with your brand and your online reputation with redirects and we have moved' notices. Online customer will buy, but only if your site makes it convenient for them to do so. If you don't see yourself using the same domain name three to four years from now, get a new name before you set up your website.

Trademark Searches

Do a trademark search. If you build up your online business and domain name, you don't want to find a court order ordering you to give it up because it belongs to another company. Remember, the traffic and therefore your sales will follow the domain name to the new company.

To do a quick trademark search go to the United States Patent and Trademark Office (http://www.uspto.gov) for domestic searches and the International Trademark Association (http://www.inta.org) for international searches. If your name is cleared, then consider getting a trademark to protect your business.

Tag line

Tag lines are the work horses of the marketing industry. An interesting, professional tag line can bring you more word of mouth advertising than you can ever buy from a search engine company. It will bring your name into random conversations in newsgroups, newsletters and casual conversations. This can help you save money on paid advertising and create the ultimate viral marketing campaign without very little effort.

Keep these six tips handy to brand your domain name and bring in more site traffic.

Search with Google Desktop

In this era of Internet, most people are frequent users of computers. Many of us use computers through out the day, accumulating morasses of information in various formats, which include email, digital photo, word document, spreadsheet, presentation file, ebook, article, other downloaded files, music, visited web pages, and many others. We stuff them in multiple folders in our PC. Before we know it, our hard drives become a storeroom of misplaced items. As a result, finding a needed file of information some times become a daunting task!

The search function integrated to Microsoft Windows is not a big help either. It requires you to know, albeit vaguely, where the file could possibly be located. If your data storage is significant and you made a search on your whole hard disk, it might take ages to get search results and, then again, there is no guarantee that you will find the right file. Frustrating? Thanks to new Google Desktop Search this is about to change!

What is Google Desktop Search?

Google Desktop Search is a free downloadable small program, which will quickly and easily find your files no matter where in your hard disk they are stored. The great thing about this program is by making your computer searchable, this program frees you from having to manually organize and sort your files, emails, and downloads. You no more have to mull over where in your PC the information you are looking for is residing in your email, files or web pages that you browsed recently.

At present Google Desktop Search works only with the full text in Outlook and Outlook Express email, text, HTML, Word, Excel and PowerPoint files, AOL chat, and Web pages viewed through Internet Explorer. Other files like PDF will be probably added in future version.

How it works?

Google Desktop Search is fairly easy to download and set up. The address for downloading the program is http://desktop.google.com. Once you installed the program, it begins initial indexing process of your hard disks. This may take several hours for an average size disk. The one-time indexing process only works when the computer has been idle for more than thirty seconds. Indexing for Google Desktop Search is an ongoing process, new files and emails get updated automatically. The search index created by the program resides on your own computer.

On your system tray you will see a swirled icon in Google colors, by clicking on it you will open the regular Google search page with the addition of Desktop along side with other search areas. Once the indexing is done, files are searched in under a second and the results are impressively precise. The top bar shows quantities of files found under the four categories, which include emails, files, chat and Web history. The results are shown in much the same way as regular Google interface. You can choose to see relevant results from all or any of the categories. You can also sort results by relevance or by date. By clicking on any result you open the file in respective application software.

The email query results are the best! No longer have you had to remember in which folder you stored the email written to John in reference to Peter. By searching for Peter or John, you will find all relevant emails and related correspondence. You can read and answer to any of the discovered email from the thread. This really saves time when you need to follow up to a large numbers of emails each day.

There are two more text buttons next to the search field. One is Desktop Preferences and other is Remove Items. Desktop preferences allow you to choose the types of files you would like the program to include in its index out of available ones. You can also point out not to index specific folders from your hard disk. If you share your PC with others, it's a good idea to eliminate your private folders from the Desktop index. You can also specify not to index certain websites from your cached web history as well. The Remove items button allow you to eliminate selected results from the index.

The advance search option allows you to search by phrase by putting the phrase within quotation marks, to eliminate a word from search by putting a minus sign in front of the word, to search by file type, and to search within a web URL. A neat feature is to integrate your desktop search with your web search. This is very handy if you have already done an extensive search for some information and after a few days doing search for similar information once again. Privacy question

By default, Google Desktop Search collects a limited amount of non-personal information from your computer and sends it to Google. This includes summary information, such as the number of searches you do and the time it takes for you to see your results, etc. You can opt out of sending this information during the installation process or from the Desktop preferences later. According to Google Privacy Policy no personally identifying information, such as your name or address, will be sent to Google without your explicit prior permission.

What is missing?

I bemoan not having PDF files in the search process as yet. I have dozens of e-books and PDF whitepapers residing in my PC, and I really would prefer to have them indexed. That way, I'd have been able to read materials, when I needed them most.

The other thing I want to see is clustered result of my query, which shows organized search results into meaningful hierarchical folders similar to the way Vivisimo search engine works. This clustering is particularly helpful for desktop search, as this allows us to see other relevant documents connected to the searched word.

Conclusion

Due to Google's immense popularity as a search engine, it's logical that most users will prefer Google's desktop search program as oppose to other similar programs, such as Copernic and Hotbot. Finally you can search your very own computer with similar ease and preciseness as you have been searching the Internet for quite some time.

Do I Need an RSS Feed?

Do I Need an RSS Feed?

RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.

Benefits for Publishers

1.) Avoid Spam Filters

Statisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in the cesspool of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over the content they view. Users can easily opt-in and out of feeds that provide content of interest or importance.

2.) Expanded Reach

RSS allows publishers to reach a number of new and different markets that typically are less crowded with competition. Many small businesses are often slow to adopt or learn new technologies, giving businesses that lead the way a competitive advantage.

3.) Content Syndication

Syndication of feeds increases exposure.

4.) Repeat Visitors

RSS is all about repeat visitors. Users who have previously visited a site often have a stronger connection to the site and are more likely to purchase or trust the information on the site.

5.) Free web traffic

As the internet has evolved, many webmasters have found that what was once free traffic must now be paid for in order to sustain decent visitor statistics. RSS is in a unique position to bring free traffic because they are content-driven, and if they include interesting or valuable information, will pique the curiosity of web-surfers and entice them to visit a particular site.

6.) Less Effort

Newsletters and E-zines undeniably bring visitors, but the effort involved in creating, distributing and maintaining a newsletter can be a burden. Maintaining the list, ensuring the list is clean, growing the subscriber base, updating and removing bad e-mail addresses, all take time. RSS feeds are not burdened with those issues. There are easy-to-use RSS feed creation tools that require little effort, allowing publishers to recycle content, often simply cutting and pasting into RSS feed creation software.

FeedForAll RSS feed creation - http://www.feedforall.com

Consider supplementing existing communication venues with RSS. Place the contents of newsletters into feeds and measure the results. You might be surprised at the added traffic.

Examples of various feeds with different intended purposes -

RSS feed - http://www.rss-specifications.com/blog-feed.xml

Establishing expertise in a specific field.

Business Feed - http://www.notepage.net/blog-feed.xml

Contains product and industry information.

Marketing Feed - http://www.softwaremarketingresource.com/blog-feed.xml

Builds relationships, endorses products in industry sector.

RSS has potential to help companies develop strong relationships with consumers and creating brand loyalty with customers. While the world will not end tomorrow, nor will business come to a screeching halt if you don't use an RSS feed, there are a number of reasons online businesses should consider using RSS feeds.

About The Author
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net and FeedForAll http://www.feedforall.com.

Avoid Low Cost Printers That Use Tiny Ink Cartridges

How much will a $50 dollar printer really cost you? If you factor in the cost of replacement ink cartridges, it could be a lot more.

These days, if you go down the printer isle at your local office store, you may see a few printers hovering around the $50 mark. You might think "Wow! What a great deal", but is it all it's cracked up to be?

Lexmark was first manufacturer selling $50 printers. The printer was a loss-leader and the sales of replacement cartridges subsidized the low initial cost. The cost of 1 set of replacement cartridges exceeded the value of the machine itself.

Many people who never owned a printer before didn't realize Lexmark's strategy. They were so excited by the printer price that they never thought about the cost of the printer cartridges themselves. As time went on Lexmark continued their strategy and also began to decrease the size of their ink cartridges. Their cartridges got smaller and smaller and required more frequent replacing.

Consider this:

One Lexmark 10N0016 OEM Black cartridge retails for about $30 and will yield 410 pages at 5% coverage

One Lexmark 10N0026 OEM Color cartridge retails for about $32.00 and will yield 275 pages at 5% coverage

It was commonplace to buy Lexmark printer for $50 just for the ink cartridges, and throw the printer in the garbage and just buy another one. Hewlett-Packard has now followed suit and is using the same strategy to takeover market share.

Several new printers will enter the market in July 2006. Many of which are cheap to buy (starting at around $25.00), but can be expensive to operate. Many of these new cheap printers do not come with connection cables or both ink cartridges which entices users by lowering the initial price.

Over the course of a few years however, the low cost of the machine will be overshadowed by the large amount spent on replacement inkjet cartridges

The inkjet cartridges that most of the new HP printers use contain only 5 Milliliters of ink. In comparison, about 4 years ago the most common HP black cartridges contained 42 milliliters of ink. That's almost 8 times more printing at about 1/3rd the cost (per milliliter of ink).


A lot of people who owned printers in the past, are shocked when they see how fast their new printer goes through ink.

Not very many people realize the actual operating costs of these printers until they gone through a few sets of replacement cartridges.

HP's goal now is too own the market and squeeze competitors out of the picture by taking over retail shelf space with as many models as possible. Most have the same basic features, but the machines they have on the shelf, the less space for competition. Hewlett Packard hopes to captivate people in with their reputation, and a low-priced machine.

If they can get the customer to buy their printer, they can rely on a continuous stream of supplies for the life of that printer.

So here's what you need to know… It is critical that you investigate the price of replacement ink cartridges before you purchase a new printer. Comparison-shop both the printer and cartridges at the same time.

A short list of printers to avoid are printers using the HP 21 and HP 22 ink cartridges. (these contain only 5 milliliters of ink)

PSC 1410 Series, Officejet 4315, Deskjet F340, F380, HP Fax 1250, HP Deskjet 3910, Deskjet 3940 Series, Deskjet 3915, Deskjet 3930 Series

Printers Using HP 92 and HP 93 ink cartridges (5 milliliters of ink)

PSC 1510 Series, PSC 1507, Officejet 6310, Deskjet 5440 Series, Photosmart 7850, Deskjet 5440 Series

The only customers who should consider these particular new HP printers, are those who print infrequently (less than 3 cartridges per year).

HP makes quality printers, however we recommend simply seeking out a model that does not use the #21 and #22 or #92 and #93 cartridges. Many more of these new HP printers will be released this month.

Another good option is to investigate other printer manufacturers such as Canon, Brother, or Epson. Many times their inkjet printers will give reviews that are as good or better than HP.

The key point to remember, is to always take into account the operating costs of the machine you are considering -- not just the initial price.

Domain Name System

Ever wonder why DNS systems came into existence? Efficiency. Every computer has a distinct IP address, and the Internet needed an elite method for obtaining these addresses and for managing the system as a whole. Enter ICANN (Internet Corporation for Assigned Names).

The Internet Corporation for Assigned Names and Number manages the DNS root of the Internet domain namespace. ICANNs role is to manage the assignment of identifiers, ensuring that all users have unique names.

The DNS system is run by a series of servers called DNS servers. ICANN manages the root DNS domains, under which are the top-level domains. It also manages:
  • Organizational domains
  • Geographical domains
  • Reverse domains
Beneath the top-level domains are other naming authorities such as Nominet, the UKs naming authority.

How does a DNS Query work?

The process occurs in two parts. Firstly, a name query begins at a client computer and is passed to DNS client service for resolution. When the query cannot be resolved locally, DNS servers are queried.

For example, when a web browser calls the fully qualified domain name www.dimonetonline.com, the request is passed on to the DNS client service to resolve the name by using locally cached information. If the query is held in the cache, then the process is complete.

If, however, the query cannot be answered locally, the DNS client service uses a server list (ordered in sequence) to query external DNS servers. When a DNS server receives a query, it first checks to see if it is authoritive for that domain name. If it is authoritive, it resolves the name, and the process is complete.

If the DNS server is unable to resolve the query, it in turns queries other DNS servers, using a process known as recursion. DNS servers make use of root hints to assist in locating DNS servers, which are able to provide the required result. In this way, DNS queries are minimized and the Internet is able to operate quickly and effectively.

A typical query may run as follows:

Client contacts Nameserver A looking for www.dimonetonline.com

Nameserver A checks its cache, but cant answer, so it queries a server authoritive for the Internet root.

The root server responds with a referral to a server authoritive for the .com domains. Nameserver A queries the the .com server and gets referred to the server authoritive for www.dimonetonline.com

Nameserver A queries this server and gets the IP address for www.dimonetonline.com

Nameserver A replies to the client with the IP address.

Queries can return answers that are authoritive, positive, negative or referral in nature. In the event of a negative answer, another DNS server is queried.

5 Stress Reducing Computer Tips

For most entrepreneurs computers are an intrical part of our business. An entrepreneur can not afford for their computer to be inoperable even for a minute. Implement some of these quick and affordable computer tips to keep your computer healthy and making money for your business.

Double Internet Speed

Comcast recently doubled cable modem download speeds. Now you can surf the Internet and download files twice as fast. However, you need to power cycle your cable modem [unplug it for 30 seconds and reboot computer] for the new configuration to be automatically downloaded to your modem.

Connecting to Work from Home

Having trouble with your corporate VPN connection when working from home? Oftentimes this can be fixed with a simple firmware upgrade to your network router or a slight change in settings.

Sudden Lost Connection

Has your Internet connection suddenly stopped working? Frequently computer users with software-based firewalls suddenly find their Internet connection no longer available. Oftentimes when you download a software update, it can change your original configurations. As a quick test, disable the software firewall. If connectivity returns, its a misconfiguration issue.

Slow E-mail and Internet Browsing

Has your computer been working wonderfully, but suddenly e-mail or Internet browsing is painfully slow? It could be your cable connection went out. And although the connection has returned, your computer and the cable modem may be having difficulty communicating. Try power cycling your modem.

Eliminate Popups

Google offers a free popup blocker with its toolbar. Download the toolbar at toolbar.google.com. System requirements: Microsoft Windows 95/98/ME/NT/2000/XP, Microsoft Internet Explorer 5.0 or later. The popup blocker requires Internet Explorer 5.5 or later.

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